Privacy Policy

PRIVACY POLICY

Last Updated: September 2026

This Privacy Policy describes how WuMei East Coast LLC, operating under the brand name TAOI (“TAOI,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, create an account, subscribe to a product, communicate with us, or otherwise use our services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with TAOI, we may collect the following categories of personal information.

Information You Provide to Us

This may include:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Account information

  • Order information

  • Subscription information

  • Customer service communications

  • Reviews, feedback, or other information you choose to provide

When you make a purchase, payment information is processed through Shopify and applicable payment providers. We generally do not receive or store your complete payment card number.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Time zone

  • Cookie identifiers

  • Pages and products viewed

  • Referring websites or search terms

  • Website interactions

  • Approximate location derived from your IP address

  • Shopping and checkout activity

This information may be collected through cookies, pixels, tags, log files, web beacons, and similar technologies.

Information From Service Providers and Partners

We may also receive information from companies that help us operate our business, including Shopify, payment processors, shipping carriers, analytics providers, advertising partners, and other service providers.

2. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

  • Process, fulfill, and deliver orders;

  • Process payments and refunds;

  • Manage subscriptions and recurring orders;

  • Create and manage customer accounts;

  • Provide order confirmations, shipping updates, and other transactional communications;

  • Respond to customer service inquiries;

  • Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized transactions;

  • Improve our website, products, services, and customer experience;

  • Understand how customers interact with our website;

  • Measure the effectiveness of marketing and advertising;

  • Provide marketing communications where permitted and consistent with your preferences;

  • Personalize your experience;

  • Comply with legal, regulatory, tax, accounting, and contractual obligations; and

  • Protect TAOI, WuMei East Coast LLC, our customers, and others.

3. SHOPIFY

Our store is hosted and powered by Shopify.

Shopify processes certain personal information in connection with providing its e-commerce, checkout, payment, account, subscription, fraud prevention, analytics, and related services.

Depending on the Shopify services and features enabled on our store, Shopify may process information about your interactions with our website and with other Shopify-powered services.

For additional information regarding Shopify's privacy practices and your rights relating to Shopify's processing of personal information, please review Shopify's applicable consumer privacy notices.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our Services.

These parties may include:

  • Shopify;

  • Payment processors;

  • Shipping carriers and fulfillment providers;

  • Website hosting and technology providers;

  • Subscription management providers;

  • Customer service providers;

  • Analytics providers;

  • Marketing and advertising partners;

  • Fraud prevention and security providers;

  • Professional advisers such as attorneys, accountants, and insurers; and

  • Government authorities where disclosure is required or permitted by law.

We may also disclose personal information in connection with a merger, acquisition, financing, restructuring, sale of assets, or other business transaction involving WuMei East Coast LLC or TAOI.

We do not sell personal information for monetary consideration.

However, depending on the advertising, analytics, and Shopify features enabled on our website, certain disclosures of information for targeted advertising may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws.

Where required, we provide mechanisms that allow you to opt out of such processing.

5. COOKIES AND TRACKING TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate and improve our website.

These technologies may be used for purposes including:

  • Keeping the website functioning properly;

  • Remembering your preferences and shopping cart;

  • Providing checkout and account functionality;

  • Preventing fraud and improving security;

  • Measuring website performance;

  • Understanding how visitors use our website; and

  • Supporting advertising and marketing.

Depending on your location, we may ask for your consent before using certain non-essential cookies or tracking technologies.

You may also be able to manage certain privacy preferences through the privacy controls provided on our website or through your browser.

Blocking certain cookies may affect some website features.

6. TARGETED ADVERTISING AND PRIVACY CHOICES

We may work with Shopify and other advertising or analytics providers to understand customer activity and provide advertising that may be more relevant to you.

Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising, sale, or sharing.

Where applicable, you may exercise these choices through the data-sharing opt-out or privacy choices page available on our website.

Where supported and required by applicable law, we may also recognize browser-based privacy preference signals such as Global Privacy Control (GPC).

7. MARKETING COMMUNICATIONS

If you choose to receive marketing emails or other promotional communications from us, you may unsubscribe at any time using the unsubscribe link included in those communications.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional communications, such as order confirmations, shipping notices, subscription notices, or customer service messages.

8. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, managing subscriptions, resolving disputes, preventing fraud, and meeting legal, tax, accounting, or regulatory obligations.

When personal information is no longer reasonably necessary, we may delete or anonymize it, subject to applicable legal requirements.

9. YOUR PRIVACY RIGHTS

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information we hold about you;

  • Request correction of inaccurate personal information;

  • Request deletion of personal information;

  • Obtain a copy of certain personal information;

  • Request restriction of certain processing;

  • Object to certain processing;

  • Withdraw consent where processing is based on consent;

  • Opt out of targeted advertising or certain sale or sharing of personal information; and

  • Appeal certain decisions regarding privacy requests where applicable.

Certain rights may be subject to exceptions or limitations under applicable law.

To exercise a privacy right, please contact us using the information provided below or use the applicable privacy controls available on our website.

We may need to verify your identity before processing certain requests.

We will not discriminate against you for exercising a privacy right provided by applicable law.

10. INTERNATIONAL DATA TRANSFERS

TAOI is operated by WuMei East Coast LLC in the United States.

Because we use Shopify and other service providers that operate internationally, your personal information may be processed or stored in the United States, Canada, or other countries outside the country where you live.

Where required, appropriate safeguards are used for international transfers of personal information in accordance with applicable law.

11. SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should notify us if you believe your account or personal information has been compromised.

12. CHILDREN'S PRIVACY

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

13. THIRD-PARTY WEBSITES

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing personal information to them.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, services, or legal and regulatory requirements.

The most current version will be posted on this page with an updated “Last Updated” date.

Where required by applicable law, we will provide additional notice regarding material changes.

15. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:

TAOI
Operated by WuMei East Coast LLC
Email: info@taoi.co